Nick Freeman - Freelance Motion Designer / Art Director
We were delighted to be asked to work with Disney Junior for another summer campaign. For 2019 the theme was dressing up, themed around four areas defined by research into key play patterns for pre-school kids.
The four themes were Dress Spooky, Dress Fancy, Dress Wild and Dress Super which formed four zones across the channel schedule.
As the kids dress up as their favourite characters they are transported into a magical world of fun and imagination featuring the characters they love.
The kids were filmed on location playing in Victoria Park, London as well as in a green screen studio.
An overall 60 second promo was created along with individual promos for each zone, zone icons and idents featuring key Disney Junior characters.