Working with MTV we produced a branding package for their Nation’s Favourite Summer Anthems season on VH1.
Taking inspiration from the traditional holiday postcard, we produced a promotional TV spot to encourage viewer participation that combined stop motion animation with shot footage to capture the hazy joys of summer.
Alongside the promo we also designed an OSP system that was used throughout the season to accompany the music videos that had been voted for by the viewers.
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