As a channel grows the needs of it’s channel identity change, elements needed at launch become redundant and new assets are required for new signposting and marketing opportunities.
We have worked closely with NBCUniversal to expand their existing channel brands to meet new requirements across multiple regions. Notably we have worked on Universal Channel creating new logo bumpers, continuity animations, promo end boards, box set packaging, and ‘Express From The US' packaging signposting content that is being broadcast immediately after first broadcast in the US.
All new content has been created to blend seamlessly with the existing branding, with localisation and brand guidelines created across multiple regions.
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